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Web
branding & 'new' corporate identity design
Corporate identities have simplified to adapt to the quickening pace
of human culture. Attention spans have shortened. Internet, TV, video
games, advertising and movies continue to advance and become more action
packed and entertaining as producers battle for attention. Your identity
has to not only stand out in the traditional sense, but also be simple
in design and message in order to become memorable across media. This
is the 'new' branding need – which requires experienced brand
consultants and corporate identity package designers to make the cut.
I
will work with you to determine your target market and come up with
a custom corporate identity that truly reflects your organization. The
most important aspects of your business are taken into consideration
from the products you sell right down to what color socks your customers
like to wear.
Logo
It's the first graphical representation of your brand and a good opportunity
to place something unique on your cattle... should you have any. A logo
is where your corporate identity starts. We all know that first impressions
are important and your logo will be the first thing on which you will
be judged. It's your first line of offense in your sales force, so take
your time and make sure it represents everything you are made of. With
all of the mediums available today, your logo needs to easily transfer
to stationary, signage, video, mugs, pens and even a tattoo on your
uncle Bob. I will develop a memorable logo that fits you to a T.
Stationery
Often mistaken for being stationary or a lack of motion. Interestingly
enough we are actually talking about movement and progression to further
establish your identity. Be sure that all your correspondence enforces
your corporate identity, from your business cards and letterhead to
your envelopes and appointment cards. They are all part of the stationery
package and are equally important to your image.
Corporate Identity Package
Is this a box you can mail to customers with your company logo stuck
on the side? Thankfully... no. We are talking about a full identity
package detailing all aspects of your image, right from the acceptable
fonts and colors through to all the logo variations for every possible
medium. A consistent identity and message is vital in creating a brand
for your organization. Your corporate identity package will be your
organizations guide to your brand and how it should be presented, in
every situation.
Below
are some examples of the animations that I have created:
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